“Some are born great, some achieve greatness, and some hire public relations officers.”
— Daniel J. Boorstin, American social historian and educator

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception.

The most important role of public relations is to provide information about a company, clinic or brand, in order for the public to understand its mission and values. Public relations can close the gap between a clinic and its audiences in community, build a bridge between the healthcare system and its people.

In order to survive in this competitive market the management teams need to understand that communication is the key for their system

The Public Relations Society of America defines it as a ‘strategic communication process.’The aim is to build beneficial relationships between organizations and their publics.

The benefits of doing PR: earning trust, establishing valuable relationships, and building branding awareness, all while collaborating with content and social media marketing, but with lower costs than traditional advertising.

By doing PR, you build trust and credibility in your brand without spending too much. When other people talk about you, it influences prospects more than advertising.
Getting favorable mentions of your brand holds more weight than a paid advertising. News articles remain visible on search engines for a long time.

The structure of companies or departments in the public relations industry varies depending upon the size and type of the organization. Large organizations usually have their own public relations departments. There are also stand-alone public relations agencies that represent companies and individuals. THG helps medical clinics, beauty salons and spas to reach their communities and explain their services.